Roshan Perera

Hi,
I'm Roshan

Content Strategist / Freelance Writer

I help early-stage AI & SaaS startups attract users and build loyal audiences through expert blog writing, email strategy, knowledgebase posts, and more

Why Most New Startups Fail

Most startups, especially in AI/SaaS, build impressive solutions, but go unnoticed. Without a content strategy, founders chase quick wins, wasting budget on short-term ads and hype.

This is where I come in, to help entrepreneurs and founders develop an effective content strategy to build authority, awareness, and grow organic traffic through evergreen content.

Build Authority

With a targeted, ongoing content strategy, your brand becomes visible, credible, and discoverable. Using educational guides, tutorials, and knowledge base articles to nurture trust.

Content Distribution

With a targeted, ongoing content strategy, your brand becomes visible, credible, and discoverable. SEO will make your startup discoverable on search engines and even in AI summaries.

Return On Investment

With evergreen content, you can drive measurable results that generate leads and accelerate customer acquisition. SEO + Email = Ongoing organic growth and new leads, even when you sleep.

Content Strategy Process

1. Research & Analysis

Deep dive into your audience, competitors, and market landscape. I analyze your current content performance, identify gaps, and uncover opportunities that align with your business goals.

  • Audience persona development
  • Competitor content analysis
  • Content audit & gap assessment
  • Keyword research & SEO opportunities

2. Content Creation

Craft compelling, valuable content that educates your audience and positions your SaaS as the solution. This includes blog articles, knowledgebase posts, and social media content.

  • Blog posts & knowledgebase articles
  • Case studies & educational guides
  • Content pillars & clusters
  • Video scripts & tutorials

3. Strategic Distribution

Get your content in front of the right people at the right time. I will repurpose content across multiple channels to maximize reach and engagement while maintaining consistent messaging.

  • 30-day content calendar
  • Social media optimization
  • Email marketing campaigns
  • Repurposing content to cut costs

4. Lead Generation

Convert content consumers into qualified leads through strategic lead magnets, free trials, and free tools that build trust and demonstrate value.

  • Lead magnet development
  • Landing page optimization
  • Email nurture sequences

5. Measure, Learn, Optimize

Finally, I will help optimize your process for turning leads into customers with effective email sequences and strategic offerings

  • Monthly review
  • Track visitors and engagement
  • Content updates
  • Future growth plan

Here's an Example

One of the most popular content strategies is using free tools to generate leads

Bonsai 1
1. Identify Audience

Bonsai is a business management platform that targets freelancers and agencies.

Bonsai 2
2. Create Lead Magnet

They have created lots of free resources as lead magnets, including a tax calculator.

Bonsai 3
3. Create Content

They promote these free tools by publishing articles on blogs and promoting on social media.

Bonsai 4
4. Generate Leads

These free tools (lead magents) convert the incoming traffic into leads, and eventually paid users.

Affordable Packages

Each package can be customized according to your needs

Startup Kickstart

$900

One-time project
  • Audience research & persona building
  • 30-day content strategy & editorial calendar
  • 4 x long-form blog posts (SEO optimized)
  • AI Overview optimization (Google, ChatGPT, etc)
  • 1 x email campaign (4x newsletters)
  • Content repurposing for 2+ social channels
  • Basic SEO setup (keywords, on-page SEO)

Custom Strategy

Flexible Pricing

6-month minimum
  • Everything in Growth
  • Daily content management
  • Blog & knowledgebase content
  • Advanced analytics & insights
  • Multi-channel campaigns
  • Social media content schedule
  • Viral video content creation

Interested in Working Together?

Contact me via LinkedIn or Email for a FREE consultation